From Clicks to Concrete: How One Home Services Business Turned 1,900 Leads Into 500 On-Site Appointments

When most marketers talk about “lead generation,” what they really mean is form fills.
But if you’re in the home services game, you know that leads alone won’t pay the bills.

Appointments do.

Here’s how I helped one outdoor living company turn cold clicks into real booked consultations—without a sales team and without burning out chasing leads manually.

The Challenge: Lots of Interest, No Structure

This company specialized in high-ticket outdoor transformations—paver driveways, backyard makeovers, and hardscaping projects worth tens of thousands of dollars. They had run ads before, but the results were hit or miss.

They didn’t need more noise.
They needed a system that could deliver qualified, ready-to-buy homeowners directly onto their calendar.

The Solution: Build a Lead-to-Appointment Machine

We ran targeted Google Ads campaigns focused on keywords tied to buyer intent: "paver driveway near me," "hardscape contractor," and "backyard remodel."

But the magic wasn’t just in the ads—it was in what happened after someone clicked.

Here's what we built:

• ✅ A custom CRM with lead capture and automation

• ✅ Instant text/email replies that pre-qualified each lead

• ✅ A workflow that automatically offered appointment times and booked them on the client’s calendar

• ✅ Lead tracking dashboards that showed cost-per-lead and appointment conversion rates in real-time

The Results

💰 $105,000+ in total ad spend managed
📈 1,900+ leads generated
📍 500+ booked, in-person consultations
📅 ~30% of all leads converted into appointments

These weren’t phone calls or unqualified inquiries. Every appointment was with a homeowner who submitted their address and was ready for an in-home consultation.

This system didn’t just generate leads—it created a pipeline.

The Takeaway: Stop Chasing Leads. Build a System.

If you're still manually calling leads or relying on referrals to stay busy, you're leaving money—and peace of mind—on the table.

This client didn’t scale by working harder. They scaled by working smarter.

Want to see how a system like this could work for your business?

👉 [Schedule a Free Strategy Call]
Or DM me the word SYSTEM on Instagram @fernando_xleads